stratique's posterous

stratique's posterous

Stratique Marketing  //  Stratique is a full-service Marketing, PR & Events agency inc graphic design SEO web design brand design direct marketing campaigns PR ad design marketing.

Feb 25 / 2:15am

Are You Hoping that Business Picks up in 2011?

Are you also hoping to grow in 2011?

 

Firstly well done for weathering the storm of the worse recession in living memory. Many companies have withdrawn to the extent where they have had to close down.

 

If you are hoping things will get better then you are in the majority!  But things have changed.  Market conditions are tougher than ever, and everyone has to work smarter to land new business.

 

There is a small minority of successful companies who have moved from being product and service led to market driven. These companies aren't hoping for change, they are actively pushing their boundaries and conducting regular systemised awareness and relationship building on a weekly basis. 

 

Many of our clients had a design agency,a marketing consultant or a web designer,  but they were not driving in more leads, more customers and converting more sales. 

 

If you want to discuss how Stratique can drive more low-cost sales leads for your company then please call today.  Our low-cost sales lead generation packages include weekly telemarketing, direct mail follow-ups, email warm-ups, and telephone appointment setting and include monthly board reporting.   A powerful professional solution.

 

Call Melanie or Andy for a free consultation today on 0845 226 3095

Stratique marketing Design and PR:

More leads, more customers, more sales!

 

The no-nonsense feet-on-the-ground marketing company.

Filed under  //  Marketing   Marketing Agency   Marketing Strategy   Midlands   business growth  
Feb 16 / 7:24am

Free Marketing downloads!! http://www.stratique.com/free%20downloads.html

Here at Stratique Marketing and Design and PR, based in the Midlands, We like to think that we are experts in what we do. For that reason we offer free downloads for you so that you can gain your own knowledge. All we ask are for a few details and there you have it, your own free of charge marketing advice.

 

Free Downloads are an excellent way to gain interesting and factual articles that will help you develop you knowledge and implement new marketing principles to your business.

 

The free downloads that are available are :

 

·        Designing Successful Advertisements

 

·        Developing Effective Marketing Strategy

 

·        How to Improve your sales from the Internet

 

·        Successfully Manage 3d Design and Industrial Design Projects.

 

Please feel free to download as many of our PDF’s as you like and if you have any further questions, please feel free to email charlotte.perry@stratique.com or call us on 0845 226 3095. We are more then happy to give you advice on your marketing strategy and methods in which ways are best to grow your business.

 

We hope you find these downloads interesting.

 

The Stratique Team

 

http://www.stratique.com/free%20downloads.html

Filed under  //  Birmingham   Free Downloads   Marketing   Marketing Strategy   business growth  
Feb 9 / 7:25am

Stratique is made up of experts in their own fields that can help you grow your business.

At Stratique Marketing we have an excellent team waiting to help you expand your business in the Midlands. We will guide you and coach you whilst we implement the steps necessary develop much more effective, more persuasive and more compelling ways to grow your sales, using language that your target audience can clearly understand. We help companies from start up right through to larger organisations above £30m turnover.

Our team consists of ;

Andy (MBA)

With over 20 years experience in marketing and design management, Andy has managed multi million pound brands in the UK, helped hundreds of small businesses with their marketing strategies, and has a thorough understanding of advanced Internet marketing techniques. He has an MBA from Aston University (with a specialism in marketing) plus a BA Hons in Design. Andy started Stratique in 2003 and has consistently doubled his business. Andy’s’ main client roles within Stratique are marketing strategy, brand development, developing process driven lead generation strategies, SEO and design management.

 

Mel (CIPR)

A PR graduate with many years in both the private and public sectors, Mel is a Public Relations (PR) and communications specialist with experience with blue chip clients, government agencies, publishing, SMEs and small businesses. An extremely organised individual, Mel is a member of the chartered institute of PR, and an expert in developing public relations strategies, press release copywriting, networking with journalists and editors, and helps to manage and implement integrated social media campaign to boost your search engine optimisation.

Main client roles: PR planning and implementation, copy writing, monthly mailers, events management, press release dissemination and liaison with freelance journalists.

 

Charlotte BA (Hons)

Charlotte is a marketing business psychology graduate with excellent communication skills and a fabulous can-do attitude to everything she does. Charlotte’s strengths include data base management, database cleansing, telemarketing, social media management, and has a keen interest in marketing strategy.

Main client roles: Social Media management, blog management, telephone data cleansing, telemarketing and appointment setting.


Adam (MA)

A creative designer with skills in design for print, web design and 3d visualisation. Adam has a first degree in design plus an MA in design. Adam is an expert in PhotoShop, Indesign, Quark, 3d Studio, Dreamweaver and CMS web design.

 

Main client roles: Graphics, design for print, logo design, packaging design, 3d illustration and animation, content management systems and web design.

 

James (M Eng)

James takes 2d design concepts for point of sale and new products and turns them into fully engineered solutions. With a masters degree in engineering James can turn an idea into reality.

Main client roles: Technical illustration and 3d CAD

 

Margaret:

Margaret has nearly 20 years experience of running offices for large and small companies. Margaret is an organised and efficient bookkeeper and keeps the office running smoothly.

Main client roles: Bookkeeping and credit control

 

Rose (MSc in Information Technology)

Experienced website developer, with expertise in content management systems, e-commerce systems and bespoke software solutions including PHP, ASP and MySQL

Graham (Search Engine Optimisation)

Graham knows all there is to know about search engine optimisation. His work improves your websites Google ranking which is vitally important in gaining the traffic needed to your website. This along with back linking strategies from social media activities will help you set yourself above your competitors.

We cover every aspect of marketing, whether you need PR, Telemarketing or a new or updated website, we have the specialities in house to support your need.

http://www.stratique.com/wwa.html

Filed under  //  Birmingham   Marketing   Marketing Agency   Midlands   Tamworth   business growth  
Feb 2 / 1:34am

Stratique Printing in the Midlands http://www.stratique.com/business%20printing.html

Stratique Marketing, Design and PR is a full service based in the midlands. It is conveniently located in Tamworth, just minutes away from the M42, Junction 10.  All business design and printing requirements are catered for.

 

Items that are available are

 

·        Business card printing

·        Letterhead printing

·        Compliment slip printing

·        Postcard printing

·        Poster printing

·        Beer mat printing

·        Display printing

·        Box printing

·        Flyer printing

·        Brochure printing

·        Catalogue printing

·        Fridge Magnet printing

·        Plastic card printing

·        Pallet wrap printing

 

However, If you have any unusual requests, then please feel free to enquire and drop an email to printing@stratique.com and we will endeavour to fulfil your requirements.

 

We also have a full colour brochure available at request that details all the available finishes, templates for design and types of printing available to help to chose what you want from your order. Please feel free to email brochurerequest@stratique.com or call us on 0845 266 3095 and give us you details and we will happily send one to you.

 

http://www.stratique.com/business%20printing.html

Filed under  //  Birmingham   Marketing   Marketing Agency   Midlands   Tamworth   business growth   printing  
Jan 31 / 2:42am

Why Do Customers Leave You? http://stratique.com

Why Do Customers Leave You?

The minority will leave due to a bad experience.  Others will leave because they have no emotional connection to your brand and so therefore only consider price, but most (some surveys say as many as 70%) of the customers and clients whose business you lose take it elsewhere because they simply feel neglected, anonymous and unimportant to you.

Doesn't it therefore make sound business sense to communicate with them every month by a variety of method, from email, personalised letters, telephone "research" calls and through social media groups?

 

Is customer loyalty management a part of your 2011 marketing plan?  If not, it should be!

 

Not got the time or resources? Call the Stratique Marketing, design and PR team today. Our low-cost client retention communications packages start from just £99/week

 

Call Melanie or Andy for a free consultation today on 0845 226 3095 or visit our website at http://www.stratique.com/

Stratique marketing Design and PR:

More leads, more customers, more sales!

 

The no-nonsense feet-on-the-ground marketing company.

Filed under  //  Birmingham   Marketing   Marketing Agency   Midlands   PR   business growth  
Jan 25 / 5:20am

Whats your tactical approach to marketing?

Stratique is a full Service Marketing Design and PR agency based in the Midlands.

One of our main strengths of the company is our marketing services that we offer. More in depth  details of what we offer can be found on http://www.stratique.com/wwd.html.

One of the most important decisions you will have to make when growing your company is your approach to your marketing . The tactical choices are many but the basic principles of sales and marketing are simple. Generate leads through an effective marketing strategy, develop a consistent form of marketing communications with target prospects, and convert them into paying customers through marketing and sales conversion strategies and clear benefit laden marketing copywriting.

Your Marketing Mix
There are many forms of the marketing mix but basically they cover the 4 P’s of marketing: Product, Price, Place and Promotions, plus some softer sales and marketing themes such as People, marketing Processes, Positioning and marketing / business Performance. These are all vitally important to create your marketing strategy which is needed to help your business grow sufficiently.

Stratique can help you develop a clear Marketing strategy, write a simple sales marketing plan and deliver your internet and printed marketing communications. This is the process that enables us to help your company to succeed and each of our team members specialises in each segment, for instance PR, Social Media, Strategy or SEO techniques. These abilities show that we are a very capable marketing agency and that can help double your business.

http://www.stratique.com/marketing%20services.html

Filed under  //  Marketing   Marketing Agency   Marketing Strategy   Midlands   Tamworth   business growth  
Jan 17 / 1:59am

Stratique Marketing, Design and PR, A full service creative marketing agency in the Midlands.

Stratique Marketing Design and PR are a creative full service marketing agency based in Tamworth. We have been operating since 2003 and moved to our current premises in Amington, Tamworth in 2004. Stratique is conveniently based in the heart of the midlands with excellent links to Birmingham, Lichfield, Sutton Coldfield, Burton Upon Trent, Nuneaton. Coventry and the Black Country, Basically being within an hour of reaching all areas of the midlands. Stratique Marketing, Design and PR agency develops Customer Attraction Systems, PR Positioning and Sales Conversion Strategies With the Potential To Double Your Business. Stratique can help your midlands based company markedly improve your financial performance through a process of improvements, PR communications, and multi facetted marketing and design processes.

Exponential business growth can be demonstrated using simple financial models focusing on core parts of the business.

The three magic ingredients are:

  1. Knowledge (what to do),
  2. Skills (how to do them)
  3. Resources (having a team to regularly implement the multi disciplinary online and offline marketing and communications plan.)

 

The full range of marketing and design agency services have been developed to help our clients deliver more effective marketing communications to generate sales leads and then to convert them into regular customers.

As a full service design and marketing agency, Stratique provides graphic design, brochure design, printing, digital printing, web design and 3d design including packaging design, point of purchase design, digital signage and digital displays.

The Stratique Agency helps UK Midlands companies enjoy cost savings on their marketing design and printing plus the added benefit of implementing a much smoother and easier integrated design and marketing strategy.

http://www.stratique.com/

http://www.stratique.com/index.html

Filed under  //  Birmingham   Marketing   Marketing Agency   Midlands   business growth  
Jan 14 / 2:46am

Two ways to grow your Business Rapidly

By offering a complete targeted design and marketing solution, Stratique will give you more effective creative design and marketing results for less cost. In the midlands there are a lot of B2B companies and that’s where our real specialities lie, although B2C marketing is fully within our repertoire.   We will implement strategies to help you generate more leads, commence a dialogue with those leads and then introduce conversion strategies to turn them into loyal customers. Our intention is to ensure your marketing budget goes further than ever before. Stratique will help you develop and test sound marketing strategies to then up sell and cross sell additional products and services with sales and profit growth as the key driver.

Stratique will also help to position your brand correctly, improve the desirability of your products, packaging and services, and improve your customer relations through regular communications.

Growing your business can be a daunting and sometimes confusing and complex subject. This aims to break the process down into its simplest form so that you can plan your marketing activities with these main elements at your focus.

Its rather very simple

 

Your revenue stream relies on customers to pay you for goods and services and can be expressed as a simple equation:

Number of customers x Average cost of each transaction x Frequency of annual purchases = Annual revenue potential.

 

So if you have 100 customers spending £100 3 times a year with you then your revenue would be

 

100 x £100 x 3 = £30,000

 

Understanding this dynamic is extremely important to growing your business and developing your business growth strategies. Most companies will focus on growing their number of customers. In this scenario following a marketing campaign a 10% growth in the number of customers would produce a growth in revenue thus:

 

110 customers (10%) x £100 x3 = 33,000

Giving an annual increase of £3000

 

When you take into account the cost of the campaign and some future customer fallout then the scenario is break even at best.

 

Now look what happens when the marketing campaign focuses on all 3 factors; Number of customers, improving the frequency of purchases and also up-selling and cross-selling strategies to increase the average value of each transaction:

 

A 10% increase in the number of customers and average transaction value, plus increasing the frequency from 3 times a year to 4 times a year will see an exponential business growth

 

110 customers buying £110 worth of goods 4 times a year =

110 customers x £110 x 4 times a year = £48,400

 

Giving an annual increase of £18,400

 

Armed with this knowledge we can look at online and offline marketing growth strategies to generate leads for new customers, and develop existing business opportunities through regular communications with existing customers.

 

http://www.stratique.com/hwdi.html

Filed under  //  Marketing   Marketing Agency   Marketing Strategy   Midlands   PR   business growth