stratique's posterous http://stratique.posterous.com Most recent posts at stratique's posterous posterous.com Mon, 31 Jan 2011 02:42:00 -0800 Why Do Customers Leave You? http://stratique.com http://stratique.posterous.com/why-do-customers-leave-you-httpstratiquecom http://stratique.posterous.com/why-do-customers-leave-you-httpstratiquecom

Why Do Customers Leave You?

The minority will leave due to a bad experience.  Others will leave because they have no emotional connection to your brand and so therefore only consider price, but most (some surveys say as many as 70%) of the customers and clients whose business you lose take it elsewhere because they simply feel neglected, anonymous and unimportant to you.

Doesn't it therefore make sound business sense to communicate with them every month by a variety of method, from email, personalised letters, telephone "research" calls and through social media groups?

 

Is customer loyalty management a part of your 2011 marketing plan?  If not, it should be!

 

Not got the time or resources? Call the Stratique Marketing, design and PR team today. Our low-cost client retention communications packages start from just £99/week

 

Call Melanie or Andy for a free consultation today on 0845 226 3095 or visit our website at http://www.stratique.com/

Stratique marketing Design and PR:

More leads, more customers, more sales!

 

The no-nonsense feet-on-the-ground marketing company.

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Fri, 14 Jan 2011 02:46:00 -0800 Two ways to grow your Business Rapidly http://stratique.posterous.com/two-ways-to-grow-your-business-rapidly http://stratique.posterous.com/two-ways-to-grow-your-business-rapidly

By offering a complete targeted design and marketing solution, Stratique will give you more effective creative design and marketing results for less cost. In the midlands there are a lot of B2B companies and that’s where our real specialities lie, although B2C marketing is fully within our repertoire.   We will implement strategies to help you generate more leads, commence a dialogue with those leads and then introduce conversion strategies to turn them into loyal customers. Our intention is to ensure your marketing budget goes further than ever before. Stratique will help you develop and test sound marketing strategies to then up sell and cross sell additional products and services with sales and profit growth as the key driver.

Stratique will also help to position your brand correctly, improve the desirability of your products, packaging and services, and improve your customer relations through regular communications.

Growing your business can be a daunting and sometimes confusing and complex subject. This aims to break the process down into its simplest form so that you can plan your marketing activities with these main elements at your focus.

Its rather very simple

 

Your revenue stream relies on customers to pay you for goods and services and can be expressed as a simple equation:

Number of customers x Average cost of each transaction x Frequency of annual purchases = Annual revenue potential.

 

So if you have 100 customers spending £100 3 times a year with you then your revenue would be

 

100 x £100 x 3 = £30,000

 

Understanding this dynamic is extremely important to growing your business and developing your business growth strategies. Most companies will focus on growing their number of customers. In this scenario following a marketing campaign a 10% growth in the number of customers would produce a growth in revenue thus:

 

110 customers (10%) x £100 x3 = 33,000

Giving an annual increase of £3000

 

When you take into account the cost of the campaign and some future customer fallout then the scenario is break even at best.

 

Now look what happens when the marketing campaign focuses on all 3 factors; Number of customers, improving the frequency of purchases and also up-selling and cross-selling strategies to increase the average value of each transaction:

 

A 10% increase in the number of customers and average transaction value, plus increasing the frequency from 3 times a year to 4 times a year will see an exponential business growth

 

110 customers buying £110 worth of goods 4 times a year =

110 customers x £110 x 4 times a year = £48,400

 

Giving an annual increase of £18,400

 

Armed with this knowledge we can look at online and offline marketing growth strategies to generate leads for new customers, and develop existing business opportunities through regular communications with existing customers.

 

http://www.stratique.com/hwdi.html

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Tue, 11 Jan 2011 05:57:00 -0800 How do you develop an Effective Marketing Strategy? http://stratique.posterous.com/how-do-you-develop-an-effective-marketing-str http://stratique.posterous.com/how-do-you-develop-an-effective-marketing-str

 

There are many guides and marketing models available for the development of an effective marketing plan, but before this is written it is important to evaluate your options to develop your business and marketing strategy.

Some of the elements you should consider from the outset are listed below and include:

 

What Are Your Primary Business Objectives

 

Have senior management agreed on a set of goals / aspirations and objectives?

Should these objectives be shared with the whole team? Where are you now and where do you see the business in 1year, 3 years and 5 years time. How are you going to get there, and what help do you need to achieve these goals? Do you have a resource plan to achieve your goals?

 

Target Markets

 

What are your target markets (Consumer, Business to business, government body etc?) What are their needs? What causes them problems and how can your product or service them more effectively than your competitors? What market sectors offer the best returns?

 

Sales Channels

 

What sales channels are available for you to target? Do different sales channels require a different product strategy, pricing strategy, or promotional strategy? Are you going to sell direct to the end user, through an agent or distributor, direct to independent retail, direct to major wholesalers or retailers, on the internet, mail order, TV etc?

 

Target Customers

 

Who are your potential customers and why would they buy from you and how will they find out about your products or services?

 

Market Positioning

 

Is your product or service offering added value? What is your unique selling point? Is your position in the market based on price or target segments of your market or by another. Have you a niche or mass market offering.

 

Brand Identity

 

What is your branding strategy? Is your logo clearly identifiable, is it protected and trademarked? Is your brand conveyed consistently throughout the organisation from your website to your product packaging?

 

Communications Strategy

 

What media should you be using to reach your target markets? Does your strategy include a wide range of communication methods including printed materials, the internet, PR, pay per click advertising and an internet marketing strategy / plan.


Why not let Stratique take care of all of your design and marketing requirements. Stratique Design and Marketing: 9 Amber Business Village, Amber Close Tamworth Staffs, B77 4RP. Tel: 0845 226 3095

Resources

Do you have the time and expertise to write and implement an effective strategic plan? Do you have a marketing expert to bounce ideas off? Do you have a reliable and cost effective marketing and design agency to design and develop an effective integrated marketing and communications campaign?

Marketing Mix Planning

Does your strategy include all of the elements of the marketing Mix, including: Product, Price, Place, Promotion, People, Processes and Performance.

Free advice

Do you have a company you can call for free marketing advice?

If not you can call Andy on 0845 226 3095.

 

http://www.stratique.com/marketing%20strategy.html

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