stratique's posterous http://stratique.posterous.com Most recent posts at stratique's posterous posterous.com Mon, 06 Jun 2011 07:56:00 -0700 Brand Identity and logo design to boost your Midlands business. http://stratique.posterous.com/brand-identity-and-logo-design-to-boost-your http://stratique.posterous.com/brand-identity-and-logo-design-to-boost-your

What does your logo design and brand identity say about your business?

Your logo design is your trust mark. It represents what your brand identity stands for. If your logo design is outdated or tired, this is how your business brand identity will be perceived.

Stratique MarketingDesign and PR helps companies in the Midlands and around the UK develop stronger and more engaging brand identity and logo designs. We help businesses develop a stronger sense of what makes them unique and convey this through the design and tagline development process. Unlike many graphic designers, because of our deep rooted background in brand management, we understand company branding / brand identity development plus product branding / logo design and the resulting logo design will become your trusted mark, to be used throughout all of your design and marketing communications differentiating you in a crowded marketplace.

Branding is extremely important to your companies profile and the logo can be the main driver of this. If you look at some of the most successful companies like Coca Cola, Nike and Ford, their logos have become synonymous with their company and brand, so its important for your company to have a well designed logo. 

Please call 0845 226 3095 for a no obligation logo design or brand identity design quotation

http://www.stratique.com/logo%20design.html

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Fri, 25 Feb 2011 02:15:00 -0800 Are You Hoping that Business Picks up in 2011? http://stratique.posterous.com/are-you-hoping-that-business-picks-up-in-2011 http://stratique.posterous.com/are-you-hoping-that-business-picks-up-in-2011

Are you also hoping to grow in 2011?

 

Firstly well done for weathering the storm of the worse recession in living memory. Many companies have withdrawn to the extent where they have had to close down.

 

If you are hoping things will get better then you are in the majority!  But things have changed.  Market conditions are tougher than ever, and everyone has to work smarter to land new business.

 

There is a small minority of successful companies who have moved from being product and service led to market driven. These companies aren't hoping for change, they are actively pushing their boundaries and conducting regular systemised awareness and relationship building on a weekly basis. 

 

Many of our clients had a design agency,a marketing consultant or a web designer,  but they were not driving in more leads, more customers and converting more sales. 

 

If you want to discuss how Stratique can drive more low-cost sales leads for your company then please call today.  Our low-cost sales lead generation packages include weekly telemarketing, direct mail follow-ups, email warm-ups, and telephone appointment setting and include monthly board reporting.   A powerful professional solution.

 

Call Melanie or Andy for a free consultation today on 0845 226 3095

Stratique marketing Design and PR:

More leads, more customers, more sales!

 

The no-nonsense feet-on-the-ground marketing company.

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Mon, 14 Feb 2011 01:44:00 -0800 Product Photography Can Be Vital To The Sucess Of Your Product Or Service http://www.stratique.com/product%20photography.html http://stratique.posterous.com/product-photography-can-be-vital-to-the-suces http://stratique.posterous.com/product-photography-can-be-vital-to-the-suces

Product photography is incredibly important in promoting your product. To many, this may be the first visual they get of the product whether it is a picture of your product on the packaging or for your product description on your website. Therefore it is vital to get this image correct.

If you would like professional looking product photography for your brochures, flyers and website at low cost then you should talk to Stratique. We have in house photographic expertise with studio lighting which is perfect for small and medium sized product photography. We have the facilities at our base in Tamworth to fulfil your Photography needs so we are ideally positioned in the UK to be accessed with ease. We also have an in house graphic designer, so we can collate the two to give you the best image for your product by layering different techniques over the images. Our expertise in product photography combined with our photo re-touching skills allows us to photograph, clip and add backgrounds to your product images bringing them to life.

For more information of just some advice, call 0845 226 3095 or visit our website.

http://www.stratique.com/product%20photography.html

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Wed, 09 Feb 2011 07:25:00 -0800 Stratique is made up of experts in their own fields that can help you grow your business. http://stratique.posterous.com/stratique-is-made-up-of-experts-in-their-own http://stratique.posterous.com/stratique-is-made-up-of-experts-in-their-own

At Stratique Marketing we have an excellent team waiting to help you expand your business in the Midlands. We will guide you and coach you whilst we implement the steps necessary develop much more effective, more persuasive and more compelling ways to grow your sales, using language that your target audience can clearly understand. We help companies from start up right through to larger organisations above £30m turnover.

Our team consists of ;

Andy (MBA)

With over 20 years experience in marketing and design management, Andy has managed multi million pound brands in the UK, helped hundreds of small businesses with their marketing strategies, and has a thorough understanding of advanced Internet marketing techniques. He has an MBA from Aston University (with a specialism in marketing) plus a BA Hons in Design. Andy started Stratique in 2003 and has consistently doubled his business. Andy’s’ main client roles within Stratique are marketing strategy, brand development, developing process driven lead generation strategies, SEO and design management.

 

Mel (CIPR)

A PR graduate with many years in both the private and public sectors, Mel is a Public Relations (PR) and communications specialist with experience with blue chip clients, government agencies, publishing, SMEs and small businesses. An extremely organised individual, Mel is a member of the chartered institute of PR, and an expert in developing public relations strategies, press release copywriting, networking with journalists and editors, and helps to manage and implement integrated social media campaign to boost your search engine optimisation.

Main client roles: PR planning and implementation, copy writing, monthly mailers, events management, press release dissemination and liaison with freelance journalists.

 

Charlotte BA (Hons)

Charlotte is a marketing business psychology graduate with excellent communication skills and a fabulous can-do attitude to everything she does. Charlotte’s strengths include data base management, database cleansing, telemarketing, social media management, and has a keen interest in marketing strategy.

Main client roles: Social Media management, blog management, telephone data cleansing, telemarketing and appointment setting.


Adam (MA)

A creative designer with skills in design for print, web design and 3d visualisation. Adam has a first degree in design plus an MA in design. Adam is an expert in PhotoShop, Indesign, Quark, 3d Studio, Dreamweaver and CMS web design.

 

Main client roles: Graphics, design for print, logo design, packaging design, 3d illustration and animation, content management systems and web design.

 

James (M Eng)

James takes 2d design concepts for point of sale and new products and turns them into fully engineered solutions. With a masters degree in engineering James can turn an idea into reality.

Main client roles: Technical illustration and 3d CAD

 

Margaret:

Margaret has nearly 20 years experience of running offices for large and small companies. Margaret is an organised and efficient bookkeeper and keeps the office running smoothly.

Main client roles: Bookkeeping and credit control

 

Rose (MSc in Information Technology)

Experienced website developer, with expertise in content management systems, e-commerce systems and bespoke software solutions including PHP, ASP and MySQL

Graham (Search Engine Optimisation)

Graham knows all there is to know about search engine optimisation. His work improves your websites Google ranking which is vitally important in gaining the traffic needed to your website. This along with back linking strategies from social media activities will help you set yourself above your competitors.

We cover every aspect of marketing, whether you need PR, Telemarketing or a new or updated website, we have the specialities in house to support your need.

http://www.stratique.com/wwa.html

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Tue, 08 Feb 2011 05:13:00 -0800 Web Design is just another string to Stratique's bow ... http://www.stratique.com/web%20design%20services.html http://stratique.posterous.com/web-design-is-just-another-string-to-stratiqu http://stratique.posterous.com/web-design-is-just-another-string-to-stratiqu

Web design is a very competitive and saturated market in the Midlands. With advances in modern web design software packages, DIY web design is now a reality, which many graphic designers and one man bands now use to make attractive websites.

However this approach is unlikely to get you high up the search engine rankings, or equip you with the knowledge on how to attract more visitors and convert them into paying customers.

Graphic website design is just one small part of the internet marketing mix. The main critical success factors lie with integrating your web design strategy and your web copywriting into your web design as a process driven business activity.

Not only will you need eye catching graphic design and a web design navigation system that makes it simple for your users to find the right information, but unless you give your visitors the right information for their specific needs your web design will be ineffective.

As we are an agency we can offer much more then web design. We can manage your website to ensure that it is regularly updated, Search Engine Opimisation, and Social Media that links to your website.

If you are tired of an under performing web design or e-commerce website and want to start generating cash for your business website, please call Stratique Marketing And Design on 0845 226 3095 for a free consultation on how to develop your web design

http://www.stratique.com/web%20design%20services.html

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Fri, 04 Feb 2011 04:31:00 -0800 Ask your existing Graphic Designer what the 3 ways to grow your business. If he can’t answer you, give Stratique a call http://www.stratique.com/graphic%20design.html http://stratique.posterous.com/ask-your-existing-graphic-designer-what-the-3 http://stratique.posterous.com/ask-your-existing-graphic-designer-what-the-3

Stratique Marketing Design and PR is a full service marketing agency in the Midlands with a dedicated graphics team.

Market Focussed Creative Graphic Design and Print Ideas to Help You Generate More Sales Leads, Improve Brand Loyalty and Convert More Sales.

Ensure your brand communicates a clear and consistent image using well written sales copy and professional eye catching creative graphic design. Unlike most other graphic designers, our graphic designers work in a team with Stratiques' strategic marketing director to a set of clear marketing and business objectives.

These business objectives ensures consistency of your brand message, a benefit rich persuasive story and graphic design that attracts attention and presents your brand in the best possible way.

Naturally with a sales focussed Marketing and Graphic design Agency, you can be sure that everything we do for our clients’ involves a strong call to action.

Ask your existing Graphic Designer what the 3 ways to grow your business.  If he can’t answer you, give Stratique a call today!
We are proud of our Graphic designer skills, but we are even more proud of our unique approach to integrating marketing strategy, sales copywriting, graphic design and internet marketing.

Stratique Marketing and Graphic Design Services for Midlands Small and Medium Sized Businesses.

Specialties: Market focused copywriting, graphic design and commercial printing throughout the Midlands including Birmingham, Tamworth, Lichfield, Solihull and Sutton Coldfield.

Midlands based Stratique Design and Marketing provides graphic design services to companies throughout the Midlands

 

http://www.stratique.com/graphic%20design.html

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Wed, 02 Feb 2011 01:34:00 -0800 Stratique Printing in the Midlands http://www.stratique.com/business%20printing.html http://stratique.posterous.com/stratique-printing-in-the-midlands-httpwwwstr http://stratique.posterous.com/stratique-printing-in-the-midlands-httpwwwstr

Stratique Marketing, Design and PR is a full service based in the midlands. It is conveniently located in Tamworth, just minutes away from the M42, Junction 10.  All business design and printing requirements are catered for.

 

Items that are available are

 

·        Business card printing

·        Letterhead printing

·        Compliment slip printing

·        Postcard printing

·        Poster printing

·        Beer mat printing

·        Display printing

·        Box printing

·        Flyer printing

·        Brochure printing

·        Catalogue printing

·        Fridge Magnet printing

·        Plastic card printing

·        Pallet wrap printing

 

However, If you have any unusual requests, then please feel free to enquire and drop an email to printing@stratique.com and we will endeavour to fulfil your requirements.

 

We also have a full colour brochure available at request that details all the available finishes, templates for design and types of printing available to help to chose what you want from your order. Please feel free to email brochurerequest@stratique.com or call us on 0845 266 3095 and give us you details and we will happily send one to you.

 

http://www.stratique.com/business%20printing.html

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Mon, 31 Jan 2011 02:42:00 -0800 Why Do Customers Leave You? http://stratique.com http://stratique.posterous.com/why-do-customers-leave-you-httpstratiquecom http://stratique.posterous.com/why-do-customers-leave-you-httpstratiquecom

Why Do Customers Leave You?

The minority will leave due to a bad experience.  Others will leave because they have no emotional connection to your brand and so therefore only consider price, but most (some surveys say as many as 70%) of the customers and clients whose business you lose take it elsewhere because they simply feel neglected, anonymous and unimportant to you.

Doesn't it therefore make sound business sense to communicate with them every month by a variety of method, from email, personalised letters, telephone "research" calls and through social media groups?

 

Is customer loyalty management a part of your 2011 marketing plan?  If not, it should be!

 

Not got the time or resources? Call the Stratique Marketing, design and PR team today. Our low-cost client retention communications packages start from just £99/week

 

Call Melanie or Andy for a free consultation today on 0845 226 3095 or visit our website at http://www.stratique.com/

Stratique marketing Design and PR:

More leads, more customers, more sales!

 

The no-nonsense feet-on-the-ground marketing company.

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Tue, 25 Jan 2011 05:20:00 -0800 Whats your tactical approach to marketing? http://stratique.posterous.com/whats-your-tactical-approach-to-marketing http://stratique.posterous.com/whats-your-tactical-approach-to-marketing

Stratique is a full Service Marketing Design and PR agency based in the Midlands.

One of our main strengths of the company is our marketing services that we offer. More in depth  details of what we offer can be found on http://www.stratique.com/wwd.html.

One of the most important decisions you will have to make when growing your company is your approach to your marketing . The tactical choices are many but the basic principles of sales and marketing are simple. Generate leads through an effective marketing strategy, develop a consistent form of marketing communications with target prospects, and convert them into paying customers through marketing and sales conversion strategies and clear benefit laden marketing copywriting.

Your Marketing Mix
There are many forms of the marketing mix but basically they cover the 4 P’s of marketing: Product, Price, Place and Promotions, plus some softer sales and marketing themes such as People, marketing Processes, Positioning and marketing / business Performance. These are all vitally important to create your marketing strategy which is needed to help your business grow sufficiently.

Stratique can help you develop a clear Marketing strategy, write a simple sales marketing plan and deliver your internet and printed marketing communications. This is the process that enables us to help your company to succeed and each of our team members specialises in each segment, for instance PR, Social Media, Strategy or SEO techniques. These abilities show that we are a very capable marketing agency and that can help double your business.

http://www.stratique.com/marketing%20services.html

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Fri, 21 Jan 2011 02:32:00 -0800 The benefits of using a full service agency such as Stratique... http://stratique.posterous.com/the-benefits-of-using-a-full-service-agency-s http://stratique.posterous.com/the-benefits-of-using-a-full-service-agency-s

Stratique is a full Service agency based in the Midlands

 

Our full range of marketing services have been developed to improve your marketing strategies, your marketing communications and how your products and services are perceived.

 

The benefits of using a full service agency such as Stratique are significant.

 

5 Good Reasons to Use A Local Full Service Midlands Marketing Agency

 

  • One point of contact for easier management.
  • Integrate your online and offline marketing activities.
  • Elevate your products and services.
  • Lower costs with design and print packages.
  • Ensure your activities focus on customer, attraction, customer communication and customer conversion.

 

There will be no confusion as to what are your objectives as everyone in the agency will have been briefed and there will be no variation as there would be if you were going to different agencies to fulfil your needs such as going to a PR agency, then and internet marketing agency and then to a separate company for your printing needs.

 

The relationship that we build with your company is also key. When signing up to one of our monthly packages, we have a monthly meeting to discuss how the activities are working, discuss any new ideas that we have for new projects. We also look at what is being successful and also what is not, and then adapt the plan to suit what is working well so you get the most out of your marketing budget.

 

How our agency works is also unique. Each member of the team has there speciality and its like having your own expert in PR, Social Media, SEO, marketing strategy and a graphic designer in house, but at a much more reasonable rate.

 

We can also offer a printing service for any of your needs. This goes hand in hand with our events management capabilities. We can offer the whole package for your event, we can organise it, print all or the invites and advertising, do pre and post event PR, send out all the invitations, and run the event. No event is too big or too small either. We have local contacts that help us run larger events using audio visual technology to really give your event the ‘WOW’ factor. We can also source light weight aluminium stands, ideal for the entrance of the event or for exhibitions, that slide together and disassemble to a small package that is durable and easy to store so it can be used again and again.

 

Stratique can offer and entire package to suit your needs no matter what it is you require.

 

http://www.stratique.com/full%20services.html

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Mon, 17 Jan 2011 01:59:00 -0800 Stratique Marketing, Design and PR, A full service creative marketing agency in the Midlands. http://stratique.posterous.com/stratique-marketing-design-and-pr-a-full-serv http://stratique.posterous.com/stratique-marketing-design-and-pr-a-full-serv

Stratique Marketing Design and PR are a creative full service marketing agency based in Tamworth. We have been operating since 2003 and moved to our current premises in Amington, Tamworth in 2004. Stratique is conveniently based in the heart of the midlands with excellent links to Birmingham, Lichfield, Sutton Coldfield, Burton Upon Trent, Nuneaton. Coventry and the Black Country, Basically being within an hour of reaching all areas of the midlands. Stratique Marketing, Design and PR agency develops Customer Attraction Systems, PR Positioning and Sales Conversion Strategies With the Potential To Double Your Business. Stratique can help your midlands based company markedly improve your financial performance through a process of improvements, PR communications, and multi facetted marketing and design processes.

Exponential business growth can be demonstrated using simple financial models focusing on core parts of the business.

The three magic ingredients are:

  1. Knowledge (what to do),
  2. Skills (how to do them)
  3. Resources (having a team to regularly implement the multi disciplinary online and offline marketing and communications plan.)

 

The full range of marketing and design agency services have been developed to help our clients deliver more effective marketing communications to generate sales leads and then to convert them into regular customers.

As a full service design and marketing agency, Stratique provides graphic design, brochure design, printing, digital printing, web design and 3d design including packaging design, point of purchase design, digital signage and digital displays.

The Stratique Agency helps UK Midlands companies enjoy cost savings on their marketing design and printing plus the added benefit of implementing a much smoother and easier integrated design and marketing strategy.

http://www.stratique.com/

http://www.stratique.com/index.html

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Fri, 14 Jan 2011 02:46:00 -0800 Two ways to grow your Business Rapidly http://stratique.posterous.com/two-ways-to-grow-your-business-rapidly http://stratique.posterous.com/two-ways-to-grow-your-business-rapidly

By offering a complete targeted design and marketing solution, Stratique will give you more effective creative design and marketing results for less cost. In the midlands there are a lot of B2B companies and that’s where our real specialities lie, although B2C marketing is fully within our repertoire.   We will implement strategies to help you generate more leads, commence a dialogue with those leads and then introduce conversion strategies to turn them into loyal customers. Our intention is to ensure your marketing budget goes further than ever before. Stratique will help you develop and test sound marketing strategies to then up sell and cross sell additional products and services with sales and profit growth as the key driver.

Stratique will also help to position your brand correctly, improve the desirability of your products, packaging and services, and improve your customer relations through regular communications.

Growing your business can be a daunting and sometimes confusing and complex subject. This aims to break the process down into its simplest form so that you can plan your marketing activities with these main elements at your focus.

Its rather very simple

 

Your revenue stream relies on customers to pay you for goods and services and can be expressed as a simple equation:

Number of customers x Average cost of each transaction x Frequency of annual purchases = Annual revenue potential.

 

So if you have 100 customers spending £100 3 times a year with you then your revenue would be

 

100 x £100 x 3 = £30,000

 

Understanding this dynamic is extremely important to growing your business and developing your business growth strategies. Most companies will focus on growing their number of customers. In this scenario following a marketing campaign a 10% growth in the number of customers would produce a growth in revenue thus:

 

110 customers (10%) x £100 x3 = 33,000

Giving an annual increase of £3000

 

When you take into account the cost of the campaign and some future customer fallout then the scenario is break even at best.

 

Now look what happens when the marketing campaign focuses on all 3 factors; Number of customers, improving the frequency of purchases and also up-selling and cross-selling strategies to increase the average value of each transaction:

 

A 10% increase in the number of customers and average transaction value, plus increasing the frequency from 3 times a year to 4 times a year will see an exponential business growth

 

110 customers buying £110 worth of goods 4 times a year =

110 customers x £110 x 4 times a year = £48,400

 

Giving an annual increase of £18,400

 

Armed with this knowledge we can look at online and offline marketing growth strategies to generate leads for new customers, and develop existing business opportunities through regular communications with existing customers.

 

http://www.stratique.com/hwdi.html

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Tue, 11 Jan 2011 05:57:00 -0800 How do you develop an Effective Marketing Strategy? http://stratique.posterous.com/how-do-you-develop-an-effective-marketing-str http://stratique.posterous.com/how-do-you-develop-an-effective-marketing-str

 

There are many guides and marketing models available for the development of an effective marketing plan, but before this is written it is important to evaluate your options to develop your business and marketing strategy.

Some of the elements you should consider from the outset are listed below and include:

 

What Are Your Primary Business Objectives

 

Have senior management agreed on a set of goals / aspirations and objectives?

Should these objectives be shared with the whole team? Where are you now and where do you see the business in 1year, 3 years and 5 years time. How are you going to get there, and what help do you need to achieve these goals? Do you have a resource plan to achieve your goals?

 

Target Markets

 

What are your target markets (Consumer, Business to business, government body etc?) What are their needs? What causes them problems and how can your product or service them more effectively than your competitors? What market sectors offer the best returns?

 

Sales Channels

 

What sales channels are available for you to target? Do different sales channels require a different product strategy, pricing strategy, or promotional strategy? Are you going to sell direct to the end user, through an agent or distributor, direct to independent retail, direct to major wholesalers or retailers, on the internet, mail order, TV etc?

 

Target Customers

 

Who are your potential customers and why would they buy from you and how will they find out about your products or services?

 

Market Positioning

 

Is your product or service offering added value? What is your unique selling point? Is your position in the market based on price or target segments of your market or by another. Have you a niche or mass market offering.

 

Brand Identity

 

What is your branding strategy? Is your logo clearly identifiable, is it protected and trademarked? Is your brand conveyed consistently throughout the organisation from your website to your product packaging?

 

Communications Strategy

 

What media should you be using to reach your target markets? Does your strategy include a wide range of communication methods including printed materials, the internet, PR, pay per click advertising and an internet marketing strategy / plan.


Why not let Stratique take care of all of your design and marketing requirements. Stratique Design and Marketing: 9 Amber Business Village, Amber Close Tamworth Staffs, B77 4RP. Tel: 0845 226 3095

Resources

Do you have the time and expertise to write and implement an effective strategic plan? Do you have a marketing expert to bounce ideas off? Do you have a reliable and cost effective marketing and design agency to design and develop an effective integrated marketing and communications campaign?

Marketing Mix Planning

Does your strategy include all of the elements of the marketing Mix, including: Product, Price, Place, Promotion, People, Processes and Performance.

Free advice

Do you have a company you can call for free marketing advice?

If not you can call Andy on 0845 226 3095.

 

http://www.stratique.com/marketing%20strategy.html

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