Marketing Top Tip 1
“Decide what/who?? your target market is and start communication with them online”
If you want to out-market your competitors you need to get very good at profiling your existing customers and then target similar companies with similar requirements.
Look at your existing customers, their location, their turnover and segment them into market sectors. Now put yourself in their position. What keeps them awake at night, what challenges do they face, what do they need from your business to relieve the pain.
Now you have your target profiled, look at developing your database and communicate with them with interesting, relevant information that will help them. Communicate regularly (frequency depends on your industry and business model) using a professional email delivery package that can track activities and statistics. Develop your social media communications and keep your profiles up to date. Regularly update your Twitter, Facebook Linked-in and online PR articles, all linking back to your website.
Test keyword tools tools and website landing pages plus Google Adwords to attract more relevant traffic and commence the communications.
Add email capture devices and offer interesting relevant information your target market requires. Don't sell sell sell!, at this stage just simply tell, tell tell!
Internet marketing i only one element of an effective marketing communications strategy. With this methodical approach comes brand awareness, trust building, and a process that will lead to hot lead generation, and a higher propensity for conversion. The difficulty is to keep it going month by month.
Many smaller businesses will attempt this themselves which is great. But most businesses have neither the time or the manpower to do this on a regular basis. Stratique marketing, Design and PR offer marketing communication services from as little as £49 / month
If you are a small business or an SME and requiring assistance with your online PR and marketing communications please call Andy or Mel on 0845 226 3095 today for a free no obligation quotation.
