stratique's posterous

stratique's posterous

Stratique Marketing  //  Stratique is a full-service Marketing, PR & Events agency inc graphic design SEO web design brand design direct marketing campaigns PR ad design marketing.

Jan 17 / 1:59am

Stratique Marketing, Design and PR, A full service creative marketing agency in the Midlands.

Stratique Marketing Design and PR are a creative full service marketing agency based in Tamworth. We have been operating since 2003 and moved to our current premises in Amington, Tamworth in 2004. Stratique is conveniently based in the heart of the midlands with excellent links to Birmingham, Lichfield, Sutton Coldfield, Burton Upon Trent, Nuneaton. Coventry and the Black Country, Basically being within an hour of reaching all areas of the midlands. Stratique Marketing, Design and PR agency develops Customer Attraction Systems, PR Positioning and Sales Conversion Strategies With the Potential To Double Your Business. Stratique can help your midlands based company markedly improve your financial performance through a process of improvements, PR communications, and multi facetted marketing and design processes.

Exponential business growth can be demonstrated using simple financial models focusing on core parts of the business.

The three magic ingredients are:

  1. Knowledge (what to do),
  2. Skills (how to do them)
  3. Resources (having a team to regularly implement the multi disciplinary online and offline marketing and communications plan.)

 

The full range of marketing and design agency services have been developed to help our clients deliver more effective marketing communications to generate sales leads and then to convert them into regular customers.

As a full service design and marketing agency, Stratique provides graphic design, brochure design, printing, digital printing, web design and 3d design including packaging design, point of purchase design, digital signage and digital displays.

The Stratique Agency helps UK Midlands companies enjoy cost savings on their marketing design and printing plus the added benefit of implementing a much smoother and easier integrated design and marketing strategy.

http://www.stratique.com/

http://www.stratique.com/index.html

Filed under  //  Birmingham   Marketing   Marketing Agency   Midlands   business growth  
Jan 14 / 2:46am

Two ways to grow your Business Rapidly

By offering a complete targeted design and marketing solution, Stratique will give you more effective creative design and marketing results for less cost. In the midlands there are a lot of B2B companies and that’s where our real specialities lie, although B2C marketing is fully within our repertoire.   We will implement strategies to help you generate more leads, commence a dialogue with those leads and then introduce conversion strategies to turn them into loyal customers. Our intention is to ensure your marketing budget goes further than ever before. Stratique will help you develop and test sound marketing strategies to then up sell and cross sell additional products and services with sales and profit growth as the key driver.

Stratique will also help to position your brand correctly, improve the desirability of your products, packaging and services, and improve your customer relations through regular communications.

Growing your business can be a daunting and sometimes confusing and complex subject. This aims to break the process down into its simplest form so that you can plan your marketing activities with these main elements at your focus.

Its rather very simple

 

Your revenue stream relies on customers to pay you for goods and services and can be expressed as a simple equation:

Number of customers x Average cost of each transaction x Frequency of annual purchases = Annual revenue potential.

 

So if you have 100 customers spending £100 3 times a year with you then your revenue would be

 

100 x £100 x 3 = £30,000

 

Understanding this dynamic is extremely important to growing your business and developing your business growth strategies. Most companies will focus on growing their number of customers. In this scenario following a marketing campaign a 10% growth in the number of customers would produce a growth in revenue thus:

 

110 customers (10%) x £100 x3 = 33,000

Giving an annual increase of £3000

 

When you take into account the cost of the campaign and some future customer fallout then the scenario is break even at best.

 

Now look what happens when the marketing campaign focuses on all 3 factors; Number of customers, improving the frequency of purchases and also up-selling and cross-selling strategies to increase the average value of each transaction:

 

A 10% increase in the number of customers and average transaction value, plus increasing the frequency from 3 times a year to 4 times a year will see an exponential business growth

 

110 customers buying £110 worth of goods 4 times a year =

110 customers x £110 x 4 times a year = £48,400

 

Giving an annual increase of £18,400

 

Armed with this knowledge we can look at online and offline marketing growth strategies to generate leads for new customers, and develop existing business opportunities through regular communications with existing customers.

 

http://www.stratique.com/hwdi.html

Filed under  //  Marketing   Marketing Agency   Marketing Strategy   Midlands   PR   business growth  
Jan 11 / 5:57am

How do you develop an Effective Marketing Strategy?

 

There are many guides and marketing models available for the development of an effective marketing plan, but before this is written it is important to evaluate your options to develop your business and marketing strategy.

Some of the elements you should consider from the outset are listed below and include:

 

What Are Your Primary Business Objectives

 

Have senior management agreed on a set of goals / aspirations and objectives?

Should these objectives be shared with the whole team? Where are you now and where do you see the business in 1year, 3 years and 5 years time. How are you going to get there, and what help do you need to achieve these goals? Do you have a resource plan to achieve your goals?

 

Target Markets

 

What are your target markets (Consumer, Business to business, government body etc?) What are their needs? What causes them problems and how can your product or service them more effectively than your competitors? What market sectors offer the best returns?

 

Sales Channels

 

What sales channels are available for you to target? Do different sales channels require a different product strategy, pricing strategy, or promotional strategy? Are you going to sell direct to the end user, through an agent or distributor, direct to independent retail, direct to major wholesalers or retailers, on the internet, mail order, TV etc?

 

Target Customers

 

Who are your potential customers and why would they buy from you and how will they find out about your products or services?

 

Market Positioning

 

Is your product or service offering added value? What is your unique selling point? Is your position in the market based on price or target segments of your market or by another. Have you a niche or mass market offering.

 

Brand Identity

 

What is your branding strategy? Is your logo clearly identifiable, is it protected and trademarked? Is your brand conveyed consistently throughout the organisation from your website to your product packaging?

 

Communications Strategy

 

What media should you be using to reach your target markets? Does your strategy include a wide range of communication methods including printed materials, the internet, PR, pay per click advertising and an internet marketing strategy / plan.


Why not let Stratique take care of all of your design and marketing requirements. Stratique Design and Marketing: 9 Amber Business Village, Amber Close Tamworth Staffs, B77 4RP. Tel: 0845 226 3095

Resources

Do you have the time and expertise to write and implement an effective strategic plan? Do you have a marketing expert to bounce ideas off? Do you have a reliable and cost effective marketing and design agency to design and develop an effective integrated marketing and communications campaign?

Marketing Mix Planning

Does your strategy include all of the elements of the marketing Mix, including: Product, Price, Place, Promotion, People, Processes and Performance.

Free advice

Do you have a company you can call for free marketing advice?

If not you can call Andy on 0845 226 3095.

 

http://www.stratique.com/marketing%20strategy.html

Filed under  //  Birmingham   Marketing   Marketing Strategy   Midlands   PR   Sales  
Jan 10 / 5:37am

The 3 ways to grow your Business

By offering a complete targeted design and marketing solution, Stratique will give you more effective creative design and marketing results for less cost. In the midlands there are a lot of B2B companies and that’s where our real specialities lie, although B2C marketing is fully within our repertoire.   We will implement strategies to help you generate more leads, commence a dialogue with those leads and then introduce conversion strategies to turn them into loyal customers. Our intention is to ensure your marketing budget goes further than ever before. Stratique will help you develop and test sound marketing strategies to then up sell and cross sell additional products and services with sales and profit growth as the key driver.

Stratique will also help to position your brand correctly, improve the desirability of your products, packaging and services, and improve your customer relations through regular communications.

Growing your business can be a daunting and sometimes confusing and complex subject. This aims to break the process down into its simplest form so that you can plan your marketing activities with these main elements at your focus.

Its rather very simple

 

Your revenue stream relies on customers to pay you for goods and services and can be expressed as a simple equation:

Number of customers x Average cost of each transaction x Frequency of annual purchases = Annual revenue potential.

 

So if you have 100 customers spending £100 3 times a year with you then your revenue would be

 

100 x £100 x 3 = £30,000

 

Understanding this dynamic is extremely important to growing your business and developing your business growth strategies. Most companies will focus on growing their number of customers. In this scenario following a marketing campaign a 10% growth in the number of customers would produce a growth in revenue thus:

 

110 customers (10%) x £100 x3 = 33,000

Giving an annual increase of £3000

 

When you take into account the cost of the campaign and some future customer fallout then the scenario is break even at best.

 

Now look what happens when the marketing campaign focuses on all 3 factors; Number of customers, improving the frequency of purchases and also up-selling and cross-selling strategies to increase the average value of each transaction:

 

A 10% increase in the number of customers and average transaction value, plus increasing the frequency from 3 times a year to 4 times a year will see an exponential business growth

 

110 customers buying £110 worth of goods 4 times a year =

110 customers x £110 x 4 times a year = £48,400

 

Giving an annual increase of £18,400

 

Armed with this knowledge we can look at online and offline marketing growth strategies to generate leads for new customers, and develop existing business opportunities through regular communications with existing customers.

 

http://www.stratique.com/hwdi.html

http://www.stratique.com/

Dec 10 / 5:10am

How does your marketing strategy set you apart from your competitors?

Do you have a marketing strategy? Have you made a strategic choice on how to stand apart from your competitors? Your marketing strategy decision is absolutely vital. You need to develop your unique selling proposition (known as a USP) and develop your marketing strategy around it. Your marketing strategy affects everything from your logo and brand identity design, your tagline right through to how you answer the telephone.

There are many forms of marketing strategy such as best in class, lowest cost, best service, widest product range, most friendly, most desirable etc. The choices you make at the marketing strategy stage will have a major effect throughout your business and your marketing mix, including supply chain decisions, customer service, and product range choice.

If you need help on developing your marketing strategy, marketing positioning or market segmentation techniques, call Stratique Marketing and Design on 0845 226 3095 for more information

Examples of a marketing strategy niche would be:
Lowest cost producer marketing strategy (Aldi )
Best in class (up-market) marketing strategy Rolls Royce, or Harrods
Best in class mid market) marketing strategy M&S Food
Most user friendly and trendy marketing strategy : Apple
The Ultimate Driving Machine marketing strategy (BMW)
Most reliable marketing strategy (VW in the 70’s and 80’s)
Most convenient (mass market ) marketing strategy: Don’t shop for it, Argos it.

Click here to see all of our marketing and design services

Stratique is a Midland based marketing agency and provides assistance with developing and implementing Marketing strategy and marketing plans

www.stratique.com

0845 226 3095

Dec 3 / 1:13pm

Are you ready for your Christmas communications?

Only 21 days until Christmas.

Stratique Marketing, Design and PR offer a full range of high quality Christmas cards, a bespoke design service, personalised and printing of calendars for 2011.

Don't leave it until it is too late. See our christmas card brochure here

Order now by calling 0845 226 3095 or to email please click here.

Also available: e-Christmas cards, animated Christmas cards, and team photo Christmas e-shots.

www.stratique.com

Dec 3 / 5:50am

What is PR Marketing?

Public relations (PR) is used to manage your company’s reputation. Everything your business does, what you and your employees say, and what others say about you is PR. If executed correctly, PR Marketing can be used to gain trust and understanding between you and your stakeholders - whether that's employees, customers, investors, or your local community.

As one of the leading full-service Advertising PR and Marketing Agencies in the Midlands and Staffordshire, Stratique implements many different techniques when forming your PR Marketing campaigns. These include: media relations, press release writing, networking with editors and journalists, lobbying, conference speaking, online viral campaigns, sponsorship and more.

PR isn't always about short-term campaigns, such as product launches, it can also be used to achieve longer-term strategic aims, such as brand building and working with local communities. The best thing about PR Marketing is that it is FREE.  You don’t pay the newspapers and TV channels for the media exposure. It's this third-party endorsement that gives PR its power and credibility.

Public Relations plays an important part in achieving a competitive advantage.  Whether you want to open your business in new markets, attract high-calibre employees, get more access to funding and investors, create a high value for products and services, and protect your businesses in times of crisis. All organisations big or small will benefit from strong public relations function.

Stratique Marketing, Design & PR are based in Tamworth, a short drive from Birmingham, Sutton Coldfield, Solihull and Lichfield, and have clients in the West Midlands, Birmingham, Solihull, Lichfield, Tamworth and Staffordshire. Please contact Stratique PR Marketing today on 0845 226 3095 to find out what PR can do for your marketing mix

www.stratique.com

Dec 3 / 5:50am

What is PR Marketing?

Public relations (PR) is used to manage your company’s reputation. Everything your business does, what you and your employees say, and what others say about you is PR. If executed correctly, PR Marketing can be used to gain trust and understanding between you and your stakeholders - whether that's employees, customers, investors, or your local community.

As one of the leading full-service Advertising PR and Marketing Agencies in the Midlands and Staffordshire, Stratique implements many different techniques when forming your PR Marketing campaigns. These include: media relations, press release writing, networking with editors and journalists, lobbying, conference speaking, online viral campaigns, sponsorship and more.

PR isn't always about short-term campaigns, such as product launches, it can also be used to achieve longer-term strategic aims, such as brand building and working with local communities. The best thing about PR Marketing is that it is FREE.  You don’t pay the newspapers and TV channels for the media exposure. It's this third-party endorsement that gives PR its power and credibility.

Public Relations plays an important part in achieving a competitive advantage.  Whether you want to open your business in new markets, attract high-calibre employees, get more access to funding and investors, create a high value for products and services, and protect your businesses in times of crisis. All organisations big or small will benefit from strong public relations function.

Stratique Marketing, Design & PR are based in Tamworth, a short drive from Birmingham, Sutton Coldfield, Solihull and Lichfield, and have clients in the West Midlands, Birmingham, Solihull, Lichfield, Tamworth and Staffordshire. Please contact Stratique PR Marketing today on 0845 226 3095 to find out what PR can do for your marketing mix

www.stratique.com

Dec 3 / 5:37am

Free media exposure to grow your Business.

Stratique Marketing & PR is a Public Relations Agency based in the Midlands UK. Together with the Stratique Marketing and Design Team, we are a full-service marketing and advertising agency situated a short distance from Birmingham, Sutton Coldfield, Solihull Lichfield and Tamworth. 

The simple truth about your marketing:  “.....the more you tell, the more you sell.” Most companies know this, but most companies do not have the time, the resources or the infrastructure to write articles and press releases about their products or services.  If you have a good product or service and are competitive in your marketplace, then the crucial must have ingredients are awareness, trust in your brand and regularly communicating a compelling argument why your company will best serve their needs. You will not be trusted until you are known and recognised within your industry.  It’s a process, not rocket science, but is a regular ‘must have’ to really establish your business as the experts in your field, and once you are there you need to maintain your position. It is possible to carry out PR, public relations and gain free publicity in- house, however it takes a lot of commitment and usually gets neglected due to daily pressures of day to day business.

Many companies do nothing and experience zero growth,  the corporates usually outsource to expensive City Centre PR agencies, or you could give a local PR Marketing agency a trial.  A local PR agency will know the markets, the media opportunities, where the local markets are positioned and also have established links with editors, journalists and media houses. Your brand is your trust mark, and if you can regularly communicate a strong and consistent message to your potential customers you will have a highly performing business. Stratique PR can develop your communications strategy, regularly write compelling copy, actively network with newspaper editors, trade journals, journalists and media houses and focus on getting your company as much free press exposure as is possible. Stratique works with many sizes of organisation from business start- ups through to large multi million pound companies. Most do not have the resources, time or expertise to regularly communicate with their existing and potential new prospects which is why the big companies outsource their PR. 

Stratique has a wide range of communications plans to suit all budgets.  Starting at only £75 / week, can your company afford not to get started? As a Midlands Marketing & PR Agency, Stratique provides its local business clients with strategic PR consultancy which has a significant and measurable impact on their business.  Stratique PR can help to gain both local and national media coverage for your Midlands’ business.  The PR, Marketing and Design team has over 25 years’ experience of developing products, service brands and marketing communications and as a result has a network of media contacts, editors and journalists which can be utilised to the benefit of your company, and helping to enhance the reputation of your business with your target audience. Stratique PR offers a full range of Marketing & PR services and has a range of low-cost monthly PR packages to suit all budgets and businesses.  Our fixed price monthly start-up packages start from just £75 a week.  If you are looking for PR firms based in the Midlands, please call 0845 226 3095 today for a free no obligation Midlands PR and Marketing audit.  This is a totally free marketing service where we review your current activities and then give you free advice on what you could do to improve your marketing.  It’s then up to you whether you wish to implement the plan in-house or elsewhere. Stratique PR are based in Tamworth, a short drive from Birmingham, Sutton Coldfield, Solihull and Lichfield, and have clients in the West Midlands, Birmingham, Solihull, Lichfield, Tamworth and Staffordshire.

www.stratique.com

Dec 3 / 4:45am

Finding it difficult taking your business to the next level?

One of the most important decisions you will have to make when growing your company is your approach to your marketing . The tactical choices are many but the basic principles of sales and marketing are simple. Generate leads through an effective marketing strategy, develop a consistent form of marketing communications with target prospects, and convert them into paying customers through marketing and sales conversion strategies and clear benefit laden marketing copywriting.

Your Marketing Mix
There are many forms of the marketing mix but basically they cover the 4 P’s of marketing: Product, Price, Place and Promotions, plus some softer sales and marketing themes such as People, marketing Processes, Positioning and marketing / business Performance.

 Visit www.stratique.com or call 0845 226 3095 to find out how we can grow your business in 2011.