stratique's posterous

stratique's posterous

Stratique Marketing  //  Stratique is a full-service Marketing, PR & Events agency inc graphic design SEO web design brand design direct marketing campaigns PR ad design marketing.

Sep 7 / 8:00am

It’s really happening! Team Stratique are running for charity!! www.stratique.com

It’s really happening!

Last week, in a moment of madness, the idea of doing a fun run was batted around. It all got a bit out of hand and we ended up agreeing to do 10k run! This seemed reasonable enough until the idea of a half marathon cropped up! Somehow, due to the competitive nature of our office we decided we would do one … no no … lets do both! So here we are in our first week of training. We have just set up our just giving page www.justgiving.com/stratique as we are raising money for Midlands Air Ambulance and signed up for our 10k run in Kingsbury water park on the 27th November 2011. With new running trainers brought we (Andy, Mel, Charlotte and Graham) are starting to do a mile run a week, and will increase it by half a mile each week! What a plan!

We have built up a really good relationship with Sofia at the Midlands Air Ambulance so they were our first choice charity when it came to deciding who to run for. The fundraising aim is to raise £1250, as it costs this much to buy a helmet for the Helicopter Pilots who work tirelessly saving lives on a daily basis

The Midlands Air Ambulance is the only Charity responsible for funding and operating three Air Ambulances serving the communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. This constitutes the largest air ambulance operating region in the UK. 

What is not widely known is that Midlands Air Ambulance receives no Government or National Lottery funding. £6 million is needed each year to keep its three Air Ambulances operational which is donated entirely by the public and local businesses.

Wish us luck, come and support us on the day and, if possible please give generously to this great cause.  Hopefully you will never need the Air Ambulance but, it's good to know they are on hand if you ever need them! www.justgiving.com/stratique.>

 

www.stratique.com

Filed under  //  10k    Just Giving   Kingsbury   Marketing   Marketing Agency   Midlands Air Ambulance   Tamworth   charity   fun run  
Jul 25 / 1:31am

How do you develop an Effective Marketing Strategy? http://www.stratique.com/marketing%20strategy.html

There are many guides and marketing models available for the development of an effective marketing plan, but before this is written it is important to evaluate your options to develop your business and marketing strategy.

Some of the elements you should consider from the outset are listed below and include:

What Are Your Primary Business Objectives

Have senior management agreed on a set of goals / aspirations and objectives?

Should these objectives be shared with the whole team? Where are you now and where do you see the business in 1year, 3 years and 5 years time. How are you going to get there, and what help do you need to achieve these goals? Do you have a resource plan to achieve your goals? 

Target Markets 

What are your target markets (Consumer, Business to business, government body etc?) What are their needs? What causes them problems and how can your product or service them more effectively than your competitors? What market sectors offer the best returns?

Sales Channels

What sales channels are available for you to target? Do different sales channels require a different product strategy, pricing strategy, or promotional strategy? Are you going to sell direct to the end user, through an agent or distributor, direct to independent retail, direct to major wholesalers or retailers, on the internet, mail order, TV etc? 

Target Customers 

Who are your potential customers and why would they buy from you and how will they find out about your products or services?

Market Positioning

Is your product or service offering added value? What is your unique selling point? Is your position in the market based on price or target segments of your market or by another. Have you a niche or mass market offering?

Brand Identit 

What is your branding strategy? Is your logo clearly identifiable, is it protected and trademarked? Is your brand conveyed consistently throughout the organisation from your website to your product packaging?

 Communications Strategy 

What media should you be using to reach your target markets? Does your strategy include a wide range of communication methods including printed materials, the internet, PR, pay per click advertising and an internet marketing strategy / plan.


Why not let Stratique take care of all of your design and marketing requirements. Stratique Design and Marketing: 9 Amber Business Village, Amber Close Tamworth Staffs, B77 4RP. Tel: 0845 226 3095

Resources

Do you have the time and expertise to write and implement an effective strategic plan? Do you have a marketing expert to bounce ideas off? Do you have a reliable and cost effective marketing and design agency to design and develop an effective integrated marketing and communications campaign?

Marketing Mix Planning

Does your strategy include all of the elements of the marketing Mix, including: Product, Price, Place, Promotion, People, Processes and Performance.

Free advice

Do you have a company you can call for free marketing advice?

If not you can call Andy on 0845 226 3095.

 

http://www.stratique.com/marketing%20strategy.html

Jul 18 / 2:40am

Make email marketing an important part of your marketing communications strategy http://www.stratique.com/email%20marketing.html

Email Marketing should be an important part of your marketing communication strategy. It can reach a large number of potential customers in a very short amount of time. Stratique Marketing, Design and PR can help to gain to best response from an email marketing campaign by using our in-house expertise.

Stratique Marketing, Design and PR can take email marketing midlands through from initial design concepts to reporting on the success of the campaign. We can come up with ideas for the content of the email, design the email in a HTML format for a good visual and eye catching email, ensure good ‘calls to action’ are included in the email to get a good response rate for the campaign and send it out to your chosen database of current or potential clients.

Don’t have a database? Don’t worry, as Stratique Marketing Design and PR is a full service agency there are a number of ways to get such information. Firstly, we can source and purchase data for you. We can source the data from a number of reliable companies and use this for your email marketing, or we could update your website so it has a data capture form on it in order to acquire email addresses from people that are interested in your products or services. We also offer telemarketing services, so we can call businesses  and get email addresses that way too.

There is no limit to the amount of emails we can send, so if you’re looking for a big email marketing campaign then we can manage the whole process for you.

We also have the functionality to report back the statistics from the campaign such as how many times an individual has opened an email, if they have forwarded it and who to and if they have click through any of the hyperlinks in the email. It can also report on the total amount of times it has been opened, compared to how many have not been read and how many emails have bounced back from incorrect emails showing you how robust your data is. You can also use the information to see who is interested in your products or services if they have opened it a number of times, you could then email them again with more information or we could give them a follow up call to try and generate more sales.

 

If you would like more information on email marketing then please visit our website http://www.stratique.com/email%20marketing.html alternatively you can call us on 0845 226 3095 and speak to Mel or email us at email@stratique.com

Jul 4 / 3:07am

Grab your FREE printing Bible! Visit http://www.stratique.com/printing%20catalogue.html for more information!

Stratique have what we call a ‘Printing Bible’, it’s a catalogue of the different methods of printing available such as lithographic printing and digital printing. It also shows what can be printed such as Envelopes, letterheads, Posters, Beermats  and Business Cards. The bible gives real examples of printed envelopes, beermats and handouts.

 

The printing bible demonstrates different laminating techniques so you can really get a good idea on how you want you print to luck, whether it’s gloss or matt laminate or no laminate at all. On every page there is also a description of the paper its printed on, for instance 115gm Silk Art Paper or 4000gm Triple Coated Matt Art Card. This helps you decide what thickness you would like and also help to visualize your product.

 

Please follow the link to our web page and enter your details and we will send you a print bible out to you straight away. Or alternatively call 0845 226 3095 or email printing@stratique.com

 

 

http://www.stratique.com/printing%20catalogue.html

Filed under  //  Free   Marketing   Marketing Agency   printing  
Jun 29 / 2:32am

Digital signage displays are like your 24 hr salesman visit http://www.stratique.com/digital%20signage.html for more information

Digital signage displays are like your 24 hr salesman, tirelessly presenting your products and services to its target audience. They are an interesting way to get attention for your business, and the key benefit of these digital displays is that can be changed incredibly quickly to suit your current situation. You can advertise current deals on them and the versatility is endless. You can have digital graphics on your signage which is also something Stratique can cater for as we have an in house graphic designer.

Digital signage and digital displays are ideal for hotel lobbies, restaurants, takeaway food outlets, retail shops and trade counters. They play slides, audio and video.

Our digital displays and digital signage are available in a wide range of sizes and applications:
7” Digital Displays & Digital Signage
10” Digital Displays & Digital Signage
15” Digital Displays & Digital Signage
20” Digital Displays & Digital Signage
32” Digital Displays & Digital Signage
40” Digital Displays & Digital Signage

Other options available are touch screen digital displays & digital signage, Networked Digital Displays & Digital Signage and also Point of sale Digital Displays & Digital Signage for shops.

We are happy to offer your free digital signage advice on
Digital Displays and Digital Signage for shops
Digital Displays and Digital Signage for Restaurants
Digital Displays and Digital Signage menu screens
Digital Displays and Digital Signage for Estate agents
Digital Displays and Digital Signage for Hotels
Digital Displays and Digital Signage for Leisure Centres
Digital Displays and Digital Signage for Windows
Interactive Digital Displays and Digital Signage for shops
Network Digital Displays and Digital Signage for shops
Digital Displays and Digital Signage for Exhibitions
Digital Displays and Digital Signage to rent.
Digital Displays and Digital Signage Lightbox
Hanging Digital Displays and Digital Signage and digital Lightbox

Call 0845 226 3095 or visit our website at http://www.stratique.com/digital%20signage.html

 

Filed under  //  Branding   Marketing   Marketing Agency   Marketing Strategy   graphic Design  
Jun 15 / 1:41am

Increase The Appeal of Your Goods And Services With Professional 3d Design. http://www.stratique.com/3d%20design.html

3d Design: Increase The Appeal of Your Goods And Services With Professional 3d Design. http://www.stratique.com/3d%20design.html

 

3 Dimensional Design For Your Business Growth.

Stratique helps UK companies develop fresh and creative product ideas through a comprehensive range of 3d CAD and 3d modelling services to improve the look feel and presentation of your products and promotional materials. 3 dimensional 3d design allows you to visualise and refine your design prior to spending money on prototypes and tooling.

By using 3d design you can make amendments to your initial design, this means that you can adapt your design quickly and cost effectively so you are entirely happy with your design before you commission a prototype which can become quite costly. Another reason for using Stratique for your 3d design needs is that once you have finalised your design, we can manufacture your prototype thanks to our partnership with our sister company Parts And Tooling, which is also based in Tamworth, In the heart of the midlands.

Call now to discuss how we can help you develop the 3 dimensional appeal of your product design and packaging design 0845 226 3095 or email andrew@stratique.com

http://www.stratique.com/3d%20design.htm

Filed under  //  3D Design   Marketing   Marketing Agency   graphic Design  
Jun 13 / 4:25am

Want to Sell More Products? Improve Your Point of Purchase Displays Design!

Want to Sell More Products?
Improve Your Point of Purchase Displays Design!

 

POS needs to be eye catching, Informative and the right size so it is fit for purpose. It needs to be designed so that your brand and product are at the focus of the POS. For many potential new customers, your POS may be the first thing they see that is associated with your brand. Therefore, you need to ensure that the right message is being sent out. You need to have your company name and logo, your product, a description of the product and a price on the POS to initially satisfy the customers initial need for information.

You also need to include eye-catching colours and visuals to attracts the customers attention to your product in the first place.

 

Remember, first impressions count, so this could be the difference between a customer purchasing your product or not.

 

At Stratique Marketing Design PR, we offer a full service agency, which for you means, that we can fulfil all your marketing needs in one place, and this couldn’t be more true for when you are designing your POS. We have a graphic designer in house that can design your product, we can print your POS for you and also help you to market your product by using our expertise.

 

At Stratique we can deliver:

 

Printed point of Purchase display design
Digital Point of Purchase displays
Fabricated Point of Purchase displays
Acrylic Point of Purchase displays
Metal point of purchase displays

 

If you would like advice or a quote on your POS then please email charlotte.perry@stratique.com or call 0845 226 3095.

 

http://www.stratique.com/pos%20displays.html

Jun 6 / 7:56am

Brand Identity and logo design to boost your Midlands business.

What does your logo design and brand identity say about your business?

Your logo design is your trust mark. It represents what your brand identity stands for. If your logo design is outdated or tired, this is how your business brand identity will be perceived.

Stratique MarketingDesign and PR helps companies in the Midlands and around the UK develop stronger and more engaging brand identity and logo designs. We help businesses develop a stronger sense of what makes them unique and convey this through the design and tagline development process. Unlike many graphic designers, because of our deep rooted background in brand management, we understand company branding / brand identity development plus product branding / logo design and the resulting logo design will become your trusted mark, to be used throughout all of your design and marketing communications differentiating you in a crowded marketplace.

Branding is extremely important to your companies profile and the logo can be the main driver of this. If you look at some of the most successful companies like Coca Cola, Nike and Ford, their logos have become synonymous with their company and brand, so its important for your company to have a well designed logo. 

Please call 0845 226 3095 for a no obligation logo design or brand identity design quotation

http://www.stratique.com/logo%20design.html

Filed under  //  Brand Identity   Branding   Logo   Logo Design   Marketing   Marketing Agency   Midlands   Tamworth  
Feb 28 / 1:23am

Want to know how to get more targeted web traffic in 7 simple steps?

Its pretty straight forward really, despite what many SEO and web design companies say:

 

1    Research what keyword terms terms you want to be found on: e.g.: Internet Marketing Plan

2    Add what regions you want to be found on e.g. Midlands:   Internet Marketing Plan Midlands

3    Update your on-page content with relevant and interesting content

4    Ensure your web designer is including your keywords in your meta data coding

5    Ensure your on-page content includes lots of good quality relevant text links

6    Keep adding backlinks to your website

7    Monitor your progress, track competitors and repeat the process.

 

It's not rocket science but it is time consuming and requires a reasonable amount of technical expertise

 

Type in you main product or service now and see if you rank on the first page of Google.

 

If you don't appear on page 1 then you are missing out on potential new clients every day.

Call Andy at Stratique on 0845 226 3095 today for a free demonstration on how to grow your business.

Filed under  //  Marketing   Marketing Agency   Search engine optimisation   seo  
Feb 25 / 2:15am

Are You Hoping that Business Picks up in 2011?

Are you also hoping to grow in 2011?

 

Firstly well done for weathering the storm of the worse recession in living memory. Many companies have withdrawn to the extent where they have had to close down.

 

If you are hoping things will get better then you are in the majority!  But things have changed.  Market conditions are tougher than ever, and everyone has to work smarter to land new business.

 

There is a small minority of successful companies who have moved from being product and service led to market driven. These companies aren't hoping for change, they are actively pushing their boundaries and conducting regular systemised awareness and relationship building on a weekly basis. 

 

Many of our clients had a design agency,a marketing consultant or a web designer,  but they were not driving in more leads, more customers and converting more sales. 

 

If you want to discuss how Stratique can drive more low-cost sales leads for your company then please call today.  Our low-cost sales lead generation packages include weekly telemarketing, direct mail follow-ups, email warm-ups, and telephone appointment setting and include monthly board reporting.   A powerful professional solution.

 

Call Melanie or Andy for a free consultation today on 0845 226 3095

Stratique marketing Design and PR:

More leads, more customers, more sales!

 

The no-nonsense feet-on-the-ground marketing company.

Filed under  //  Marketing   Marketing Agency   Marketing Strategy   Midlands   business growth